Alex Yue has been the Chairman of the Board of Directors and the co-founder of Asiamart, Inc. since year 2005. As the Chairman as well as the Chief Executive Officer of the Company, Yue oversees the expansion of Asiamart in the Asian markets. He is responsible for formulating and executing the strategy and direction of the Company, identifying and facilitating acquisition opportunities, as well as working closely with the sales and operations team to develop further business opportunities.

Prior to Asiamart, Mr. and Mrs. Yue developed the business framework by establishing the first retail store which was targeted for Taiwan and Malaysia outbound tourists in 1984. The market share of Yue's corporation jumped to 65% with the opening of the second tourists' shopping center, mainly for Korean tours in 1987. In 1992, Yue started to develop real estate in mainland China. Due to the huge demand and growth of China outbound tourism, he collaborated with the founder, Ricky Tsoi, to set up the first shopping center under the umbrella of the Company to meet the needs of China outbound tourists in 2004.

In public service, Yue actively participates in charity events and is devoted to contributing towards society. He has founded the Hui Zhou Keng Kou Secondary School in 1986. Yue has been the Member of Huizhou City Committee of the Chinese People's Political Consultative Congress since 1996.